Consultation on Transformation of Park: Xinhe United Creation Park
The International Industrial Park Alliance is committed to providing consultation to parks in need, improving the soft power of the industrial park, attracting enterprises to settle in, thereby increasing the taxation of industries and taxation of the industrial park, and taking the development of the park to the next level! The goal of Xinhe United Creation Park in Hangzhou is to improve soft power. Before we introduce suitable suggestions, we invited Magforce Consultants Co., Ltd. to conduct detailed consultations to let us know more about the situation of Xinhe United Creation Park.
The picture shows the 38th generation of Su Shi’s 38th generation calligrapher Su Jinyun as the
inscription of Xinhe Lianchuang Park.
Introduction of Xinhe Lianchuang Park
In response to the government's call to explore its potential, and explore transformation and upgrading, Hangzhou Xinxing Photoelectric Co., Ltd. (Xingxing Optoelectronics) has been actively using its own electronic factory space resources since 2015 to cooperate with the leading business group, Guoda Group, to create a brand new Industrial agglomeration platform - Xinhe United Creation Park (Xinhe). Hangzhou Herong Investment Management Co., Ltd., a professional operation management organization of Xinhe, has been established to fully begin the construction and
investment operation of the park. The overall planning and design plan of the park has been completed, and the renovation and construction work has been started. The building will be officially opened in May 2018.
Xinhe is located in the core area of the Smart City. It covers an area of 77,330 square meter
and has a total construction area of 180,000 square meters. It consists of 11 old industrial stock plants and 2 new commercial complexes. It is a new 4.0 creative industrial park that includes industrial development, business incubation, exhibition, art leisure and special features all rolled into one. Compared with other industrial parks, Xinhe is more spacious. Xinhe was invested and reconstructed by Xinxing Optoelectronics, with an overall investment of 800 million yuan, of which about 300 million yuan was invested in renovation and new construction.
Xinhe will focus on the functional positioning of “Creator + Creativity + Creation + Innovation + Entrepreneurship”, and integrate it into “Creator's Office, Creative Life, Cultural Business, Green Ecology”. It aims at building a professional service platform and a park-style office environment, gathering high-quality industrial resources, and strives to become an unique intelligent technology center, cultural and creative center, Internet + industrial base, and a new paradigm for the transformation and upgrading of the industrial stock resources of Qiantang Smart City, and the
construction of a characteristic industrial platform.
Xinhe has a good hardware package, including:
1. 7,000 square meters of apartment for talents
2. Zhigu International Talent Center, expected to be completed in June 2018
3. Large meeting space, an ideal place to replace the hotel banquet hall to hold large banquets
4. 45,000 square meters of commercial facilities, including catering, retail, shopping malls, etc.
Talent apartment brings convenience to employees in the park.
The campus is a small community that combines office, accommodation, dining, retail and
Current status of the park
After detailed consultation and analysis of the national industrial policy, the industrial policy of the
Zhejiang Province, and the industrial policy of the Ganjiang dry area, we found that Xinhe
currently has the following conditions:
1. The company's doping and investment positioning is slightly unclear
2. There is room for improvement in the degree of involvement of the operator in incubation.
Based on the current situation, the prospect of Xinhe will mainly depend on the leasing business, and its growth capacity will remain flat. If Xinhe United Creation Park strengthens the soft power of the incubator business in addition to the existing hardware support, it will enhance the chances of
successfully capturing and nurturing the “unicorn” and bring great potential for the growth of the
business of the park.
As Hangzhou Zhurong Investment Management Co., Ltd., which operates Xinhe, pays attention to the following points:
1. Business planning
Campus positioning and iterative upgrade
Optimize tenant mix
Provide diversified support to help tenants to thrive
2. Profit model
Current profit comes from leasing, policy tax support, park services, etc.
3. Increase taxes
The Zhigu International Talent Center is about to be completed. This is a high-quality project that can be recommended by the government talent bureau. Hangzhou Zhurong Investment Management is also preparing to recruit international talents and quality projects to land in Xinhe Lianchuang Park.
We and M&R consultancy have the following recommendations.
1. Park positioning
Xinhe has been recognized in cultural creativity and is also in line with the government's industrial strategic planning. We suggest that Xinhe and Zhurong Investment to be positioned in the creative industry and chained to other provinces such as North Jiangsu. The park should form an industrial cluster, which the industrial chain may help to settle in the development of the enterprise. And it must be a brand to form a sense of market identity, namely: "Zhu Rong is a cultural and creative park."
2. Gradually strengthen the function of incubating high-quality micro-initial enterprises
Xinhe should provide or find contacts of professional support services, such as laboratories, experts, sales channels, etc. And it needs to participate in risk, equity investment, and capture "unicorns" (example: Hong Kong Cyberport supports Minimally Express Express GogoVan10 10,000 Hong Kong dollars, after 5 years of growth into a market value of 1 billion US dollars).
3. More active carrier role
We propose the following framework for the management model of the park's operations:
1. Lessor – a variety of industries, there are few opportunities for peer exchange in the park, operators are not involved in business operations
2. Intermediaries – professional parks, there are more opportunities for peer exchanges in the park,
operators are not involved in business operations
3. Coaching – multiple industries, less peer exchange opportunities, operators providing support and
4. Gardeners – professional parks, multi-industry exchange opportunities, operators provide a variety of professional and commercial services, actively incubate start-ups
Xinhe should focus more on service depth, and the management role should also be transformed from the lessor into an intermediary in the short term, and then transformed into a gardener in the medium-term. In the operation, Xinhe will gradually upgrade tenants and strengthen support services for enterprises. In addition, they hope to use the network of the International Industrial Park Alliance and multi-service providers to make good use of Hong Kong's advantage as an international talent springboard to enhance soft power in the following areas.
Taking Hong Kong as a springboard for attracting talents
The Zhigu International Talent Center is about to open. Hong Kong is a springboard for international
talent. Compared with recruiting talents locally, if it makes good use of the advantages of Hong Kong, it will have greater opportunities to attract international talents to upgrade your business operations to a higher level. At the same time, it can attract international entrepreneurs with quality projects at Zhigu International. The talent center is on the ground.
Encourage youth entrepreneurship
Hong Kong's youth entrepreneurship is prevalent. The park also hopes that the alliance can use its
network of multi-service providers to promote the entrepreneurial atmosphere of the park and attract Hong Kong youth to start businesses.
Collect international market information
Like this consultancy project, the park also hopes that the Alliance can continue to leverage Hong Kong's advantages as an international platform to collect and analyze first-hand information on relevant industries and provide advice on the strategic development of the park.
Application enterprise training
The Alliance should make good use of its network of multi-service providers to provide corporate
training materials prepared by international talents, and with electronic technology. It will be able to
break the geographical boundaries and apply quality corporate training courses to campus and park
Promote brand to international market
The Alliance should leverage its network of domestic and international service providers to assist parks and parks to promote their brands to the international market.
The Zhigu International Talent Center will be completed soon, and the quality projects recommended by the Government Talent Bureau are here to settle.
In-depth communication with Yu Huijun, Operation Manager of Xinhe Lianchuang Park Camp, on the
operation of the park